CLIA offers an impressive portfolio of 19 three hour and six 90 minute training seminars given at major cruise and travel conferences. CLIA will also bring these programs to associations, consortia and agency groups by request for groups of 50 or more. *Subject to instructor availability

Cruise Vacations... An Introduction. This seminar is a comprehensive overview of the tools required to successfully sell cruise products; evaluate market data; identify client needs; effectively use the brochure as a sales tool; make a cruise reservation efficiently; and demonstrate that a cruise is the best vacation value.

Principles of Professional Selling. Geared towards the front-line counsellor who has experience, but wants to sharpen sales skills. This seminar will enable participants to: qualify a client and identify motives; recommend cruises with confidence; effectively dispel any concerns that prospective passengers may have; and apply these techniques toward closing more cruise sales.

Power Selling Techniques. This seminar focuses on methods to boost cruise sales, such as: identify and address changes in consumer buying habits; control the communication process; evaluate and improve listening skills; assess typical mistakes made in telephone selling and apply methods to improve them.

Selling to Special Interests/Niche Markets. In this interactive seminar you'll learn dozens of strategies to help you reach and satisfy niche clients. You'll see how both mainstream and specialized cruise products can satisfy their needs. Explore profiles of six common niche client types and what they want from a vacation travel experience.

Direct Mail That Sells. During this seminar, participants will learn how to apply basic writing principles, write copy that sells, and create a profitable direct mail campaign. Subjects covered: the six steps to writing anything; the seven "C's" of powerful writing; getting the reader's attention; setting up a database; when and what to mail and how to track and measure your mailings.

Cruising... Knowing the World You Sell. In this course, you will learn to apply the geographic information presented to advise clients on both familiar and exotic cruise destinations. You'll become familiar with both popular, well-known destinations, and those that are not well known, more exotic, and in many cases, more appealing to certain cruise clients

Effective Presentation Skills. Upon completion of this seminar, the participant will be able to deliver presentations of all sorts with professionalism and confidence. Topics to be covered: overcoming stage fright; audience analysis; creating the presentations; voice gestures and posture to link with the audience; overcoming problems and disruptions; achieving audience commitments.

Psychology of Selling. This seminar will show you how to read your customers and sell from their perspective. Participants learn how to uncover hidden client needs; apply quality service; reinforce client loyalty and customize their sales techniques to different types of cruisers.

Choosing Champions: How to Find, Train, Motivate and Keep Your Employees. Designed for agency owners and managers as well as front line sales people, this seminar teaches how to survive and thrive in today's challenging employment market. You'll learn the best ways to get, train and keep new employees, as well as how to reward staff to keep them happy and productive.

Cruising: The Ultimate Incentive. Incentive travel is one of the fastest-growing segments in the industry. What makes it different from other groups? Who are the buyers? In this seminar, you'll learn the fundamentals of this type of travel and gain an understanding of the strategies and techniques needed to succeed.

Managing Your Time Effectively. Learn to become more productive in all business and personal efforts including how to: convert eight insights to streamline your service skills; implement four systems to better prioritize your work; and utilize six strategies to overcome procrastination.

Negotiating to Win. This seminar presents concepts that can be applied in any situation where issues are to be resolved. Key topics include: establishing common goals; understanding competitive and collaborative negotiations; defining strategies and breaking an impasse.

Creating a Cruise Marketing Plan. Successful businesses know a marketing plan is absolutely essential. This course will show you how all the pieces fit into the marketing puzzle. This seminar identifies the essential components in a successful yet simple marketing plan and how to apply them.

Local Public Relations Techniques. Being a competent and respected travel agent is good, but being a well-known one - the "expert" everyone comes to - is even better. In this CLIA seminar, you'll learn how to become a "star" in the cruise selling business by increasing your visibility - both personal and your agency's - in today's competitive marketplace. And you'll discover dozens of low or no-cost public relations techniques that will enhance your promotional strategies.

Customer Relations Management Made Easy. What's the hottest topic in travel these days? It is CRM, or Customer Relations Management. In this seminar you'll learn dozens of strategies - technological and otherwise - to help you understand and profit from your customers as well as reinforce the whole relationship you have with them.

Building a Smart Business Plan. At the core of any successful business is a well thought-out business plan. In this seminar you'll find out which are the key ingredients that will make your business powerful and persuasive. Among the topics covered: which supporting documents you'll need; what elements should go into your financial statement; and criteria for selecting the consortium, chain or similar organization that's right for you.