There is no better way to keep up with what is happening at CLIA or in the industry than by connecting with us on social media. Stay current with tips, cruise facts, training and webinar information as well as general industry knowledge.

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Social Media Tips

Each month our digital team shares a social media tip to help you become better at marketing yourself and agency online. See the latest tip in our Travel Agent Cruise News, all our past tips are listed here:

Instagram:

Instagram Stories are a new and exciting way to interact with your Instagram community! The new feature allows users to share photos and videos for 24 hours, versus posting a photo or video to your profile and potentially overcrowding the timelines of your followers. Many travel agents find Instagram Stories a great way to share photos and videos from cruises, ship inspections, and other travel events with their cruise-minded followers!

Twitter:

Twitter recently announced changes to the tweeting world! Users can now share links and photos in a Tweet without using those precious 140 characters. So be sure to attach a beautiful photo of a cruise ship next time you tweet!

General Social Media:

Social media is the preferred way for consumers to connect with a business. Promoting your social networks on business cards, in your email signature and your website ensure your clients can easily connect with you online for customer service, business inquires, or sharing reviews!

Always use an image or video when posting content on Facebook or Twitter. Visual content is proven to be the most engaging content. It is one little thing that can make a significant difference in your reach and engagement. Are you struggling to find images? Here are three easy to use sites that offer stock photography for free:

https://pixabay.com
http://www.freeimages.com

Strategy:

Build a strategy. While posting randomly throughout the week may work, you'll be delighted to find the success you can achieve with an organized and well thought out social media strategy. Building a social calendar, deciding when and where you’ll post, and tweaking your content for the appropriate social platform will do wonders for your social success. Click here for a few easy to use social media calendar templates.

When sharing on social media, make sure to remember you're engaging in a conversation with your followers. Too many posts about the latest deals or updates on your business won't spark the social conversation as much as sharing an interesting cruise article or encouraging your followers to share their favorite cruise photo.

It's impossible to be everywhere and do it all well. When a new social network pops up, don't feel pressured to join right away. Focus on a few core platforms to engage with your audience. It's better to have a robust presence on 3 networks than have a scattered one across 20.

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Cruise tv offers videos and allow viewers to explore the cruise life and vacation experiences offered by CLIA Member Cruise Lines. Information is also shared about important cruise industry policies that protect your clients’ health, safety, the environment, and more. In addition, you can learn more about cruise vacation offerings, and about CLIA's training and membership programs.